Greenwich Jewelers 2.0

It seems like everything is going "2.0" these days... So, I Googled "2.0" and got the usual terms, you know: web 2.0, tv 2.0, iPhone 2.0 but also some I hadn't even considered: lunch 2.0, school 2.0, women 2.0 and drama 2.0 (do we really need an evolution of drama?) And then I got to thinking, the term "2.0" has become synonymous with growth and change; the next step (or leap, if you will) for an industry, group, product, well, anything really...

2008 is the year of Greenwich Jewelers' 2.0 evolution; it started over a year ago with a new logo and developed into a project that would allow our family owned store to take the next step. Our goal? Modernize the business, both operationally and with fresh jewelry collections, establish a recognizable brand, create a store people will both feel comfortable in and inspired by, and spread the word about how jewelry can truly make life sparkle.

So, fast forward to today and here's the update: we are almost completed with our store renovation (touches of antique boutique and chic apartment); the website has been updated with touches designed to evoke the store experience. I'm blogging here in the 'Sparkle Lounge' and created a Greenwich Jewelers Facebook page (YouTube here we come...) and we're filling our cases with some of the brightest stars in American jewelry design. Last but certainly not least, our beloved shop is about to change hands, as my sister Christina and I get ready to take the helm Greenwich Jewelers and give our parents a well deserved break!

It seemed only fitting that for this first blog post, a product of web 2.0, we pay homage to the wonderful and wild ride we have been on for the past few years and that we'll continue to brave as we embody the next step in our history: Greenwich Jewelers 2.0. Hope you'll come along for the ride....


Sparklingly yours,
Jennifer Gandia