Goodness me! Its been over a month since my last post! Forgive me, it's only because there is so much going on here at Greenwich Jewelers. Our "facelift" is finally complete! If you haven't been to visit us lately you are in for a real treat. We are still the same store but with the help of visual merchandiser/interior designer extraordinaire, Cara Hatch, Greenwich Jewelers now has modern environment that reflects our personality and is the perfect backdrop for the jewelry collections. I've created a slideshow at right that shows photos of our transformation.
This year we tried to think outside of the box for holiday, as well. I don't know about you but my mailbox becomes so cluttered with catalogs and promotional mail around this time of year. Besides the obvious environmental impact junk mail has, I also find that I just don't have the time to sit and read so much extra mail. So, I started thinking about it and I thought, hmmm... How cool would it be to have an online catalog? Something where all the pictures were clickable through to the website so if someone wanted to buy something they could do it right there. No extra steps or time necessary. Well, turns out I wasnt the first peson with this idea, the platform to do this already exists and was just waiting for Greenwich Jewelers to use it.
I'm so proud of the Greenwich Jewelers Holiday 2008 e-catalog. Thanks to our fabulous graphic designer, Leah Bird it looks and works beautifully. It's so easy to use and really highlights the truly special pieces and collections we have this year. From a personal standpoint, I'm so happy to have learned that we can create gorgeous ways to communicate with our clients and still be mindful of not contributing to waste or the destruction of our natural resources. One step at a time, we are becoming more and more aware, responsible and creative as a family and a business. And that's what I am thankful for this year.
Sparklingly yours,
Jennifer
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